Storyliving by Disney is an exciting new business venture from The Walt Disney Company to develop master-planned residential communities across the United States. These neighborhoods will be infused with Disney magic, featuring uniquely designed spaces, special amenities, and legendary Disney service.
What is Storyliving by Disney?
Storyliving by Disney is Disney’s expansion into the world of real estate and community development. The master-planned communities will be designed around storytelling, focusing on the culture, history, and attributes of each location. Some key things to know about Storyliving by Disney:
Neighborhoods with a mix of homes, including estates, condos, and 55+ communities
Unique amenities like clubhouses, entertainment venues, beach parks, and more
Activities and programming overseen by Disney cast members
Legendary Disney service throughout the communities
Additional locations across the U.S. currently under exploration
The first Storyliving by Disney community will be called Cotino, located in Rancho Mirage, California.
Cotino by Disney Details
Cotino will feature around 1,900 homes across its 618-acre site. Here are some of the details that have been announced about Cotino so far:
Single family homes
24-acre lagoon with crystal blue water
White sand beaches
Beach park with water activities
Restaurants and entertainment
Live entertainment and events
$400+ million clubhouse
Club membership fee of $20,000
Annual dues of $11,000+
Home pricing starts at $1 million+
Beachfront homes will be $2 million+
Early 2023: Models open for home sales
2024: First residents move in
Late 2025: Initial homes completed
2026: Clubhouse and amenities operational
Cotino will aim to capture the magic of Disney parks while providing residents with a beautiful place to live, work, and play.
Asteria is a new residential community being developed by Storyliving by Disney in North Carolina. It will be part of the larger Chatham Park master-planned development near Raleigh, Durham, and Chapel Hill.
Over 1,500 acres with 4,000+ residential units planned
Range of home types including single-family, multi-family, 55+
Community amenities like a restaurant, pools, recreation center
Miles of walking/biking trails showcasing natural surroundings
Disney-themed programming and activities
Early planning stages, construction to start in 2027
Asteria aims to capture the spirit of discovery and natural beauty of North Carolina. Its vision draws inspiration from the state’s renowned research triangle and Walt Disney’s curiosity. The goal is to translate Disney magic into residents’ everyday lives through exceptional design, enrichment programming, and legendary guest service delivered by Disney cast members.
Comparison to Other Disney Communities
Asteria will be the second Storyliving by Disney community after the inaugural Cotino development in California. It brings the concept to the East Coast for the first time. While specific details are still emerging, Asteria seems to be planned on a larger scale than Cotino. It will offer a wide variety of housing at varying price points to appeal to more potential residents.
Why Storyliving by Disney?
Storyliving by Disney is Disney’s way of expanding its brand of magic beyond the theme parks, while also giving fans new ways to engage with the Disney lifestyle.There are a few key reasons Disney is entering the residential community market:Growing Demand
Fans want more Disney in their lives
Huge interest in living in a Disney-style neighborhood
Overwhelmingly positive response so far
Lucrative new market for Disney
Communities enhance Disney’s brand reach
Additional vacation options for fans
Master-planned communities are popular in the U.S.
Disney has strong experience in town planning
Leverages their expertise in experience creation
By directly developing communities themselves, Disney can deliver exceptional quality control and integrate Disney magic into every aspect of the neighborhoods.
Cotino and Asteria will be the first of the Storyliving by Disney communities, but Disney is exploring additional locations across America. While no other specific sites have been confirmed yet, Disney has said Storyliving aims to inspire residents in each community by focusing on the culture and history of the surrounding region. For example, communities could highlight:
Local food and agriculture – Farm-to-table dining, cooking classes
Art and design – Public art, artist events
Adventure – Hiking, water sports, guided excursions
Wellness – Spas, fitness centers, health services
Entertainment – Performances, storytelling events
Nature – Conservation, gardens, green community
The possibilities are endless for bringing local flavor into these master-planned neighborhoods! No matter what the location, you can expect Disney-quality design and service with Storyliving by Disney.
Is Storyliving by Disney a Fairy tale Come True?
Storyliving by Disney is Disney’s grand plan to translate its theme park magic into idyllic residential communities for fans. It‘s an ambitious undertaking, but Disney believes its expertise in immersive storytelling and community building will set its neighborhoods apart. However, some key things to consider:
Multi-million dollar homes puts it out of reach for many fans
High membership and annual fees
Success Not Guaranteed
Previous Disney community, Celebration in Florida, struggled
Long-term viability of concept unproven
Several years until completion
Unknown impact to Rancho Mirage
Future locations not announced
While nothing is certain, Disney’s strong brand power and the lure of the Disney lifestyle will undoubtedly attract residents to Cotino. But only time will tell if Storyliving by Disney will be a fairy tale success.
Experience the Magic of Storyliving
Storyliving by Disney offers fans a chance to live immersed in the magical world of Disney. These master-planned communities aim to capture the joy and whimsy of Disney parks within beautiful residential neighborhoods across America. It‘s an exciting new chapter for Disney in bringing its brand of magic into people’s everyday lives.